Real estate agent AI visibility checklist

The ten checks

Do them in order. The first three are public profiles and reviews. The rest are your site. The table is the whole list. The sections after it tell you how to judge “done” without guessing.

Name, city, brokerage

• Write the sentence once, then paste it only where it stays true. “[Your name] at [brokerage] works with buyers and sellers in [city].” If you do not work with sellers, delete sellers. A checklist item that forces a false sentence is a bad item. Skip it.
• Decide the legal name versus the name on the sign. Use the name clients say. If your license uses a middle initial and the sign does not, pick the sign name and use it everywhere an assistant will look. Do not alternate.
• Include the brokerage when you have one. Buyers see the brokerage on the yard sign and on the portal. Leaving it off your site creates a second identity. If you are on a team, say the team and the brokerage in the same sentence.

Profiles and reviews

• Open the three profiles in three tabs. Google, Zillow, and Realtor.com. Read only the name, the brokerage, the city, and the phone. Highlight every mismatch. Fix those before you touch the website design.
• Hours belong on Google if you publish hours anywhere. An assistant that quotes Wednesday hours from a profile you abandoned will be wrong, and the contradiction is yours. Either maintain the hours or remove them.
• One review that names the city is the bar for this checklist. We are not telling you a number of reviews that “ranks.” We do not have that number. We are saying a single specific review is a better source than a pile of “great agent” lines with no place in them.
• Reply in public. The reply is more text with your name next to the city. Keep it short and factual. Do not use the reply to attack another agent.

The page a buyer would land on

• The homepage first paragraph is the bio. If the bio lives only on /about, link it with your name and the city, and repeat one sentence on the homepage. Assistants and people both start at the top.
• The area page is not a keyword swap. Write what you actually do in that city: the kinds of homes, the buyer or seller work, and how to start. If you cover a region, say so, and still name the city from the question you care about.
• The FAQ uses buyer wording. “Who should I hire to sell a home in [city]?” and “What does it cost to hire you?” are fair questions if you answer them honestly. “Why are we the best?” is not a buyer question. It is an ad.
• Schema copies the visible page. Use @type RealEstateAgent. Same name, same city, same brokerage. If you cannot see a fact on the page, do not put it in the JSON-LD. You still compare any generated block to the page before you ship it.

The file and the links

• llms.txt is a short map. H1 with your name, a summary with the city and brokerage, and links to about, the city page, and contact. It does not place you. It points at pages that already answer.
• Every link you hand a client should match. Email signature, Instagram bio, listing footer, brokerage roster. Open them. If a link still shows a former team, update it or stop sharing it.
• Do not block your own pages. After a security plugin or a redesign, request the homepage and the city page as a normal browser and as a crawler if you know how. If the words are missing from the HTML, fix that before you add more schema.

Then run the check

The checklist prepares the public web. Only a question to the assistants tells you whether they currently name you. The free realtor check asks three unbranded questions of ChatGPT, Perplexity, and Gemini. The $49 report adds the questions that use your name and writes the ten fixes against that run. A box you ticked is not a substitute for the answer text. See one scan that scored 0 of 100

• Log the date. Write down the day you changed the first paragraph and the day you ran the check. If you run it the same hour, you may be reading the old page. We will not pretend there is a published delay. Wait, then run it again.
• Read who was named. If you are absent, the other names are the lesson. Open their pages and compare the first paragraph with yours. Do not copy their biography. Copy the specificity.
• Keep the free and paid questions straight. A free check that does not include your name can be a zero even when a branded question would mention you. The report is where those branded questions live. Pay for it when you want that half of the picture, not because the checklist shamed you.

Which fits you

• You are a solo agent with an hour. Do the profile comparison and rewrite the first paragraph. Leave schema and llms.txt for the next hour. Then run the free check.
• You lead a team. Run the checklist once per agent, not once for the team brand. Buyers ask for a person. A team page that never names the person who answers the phone will not satisfy “best agent in [city].”
• You are new and you have no reviews yet. Say so by omission. Do not invent a rating in schema. Finish the bio, the city page, and the profiles. Ask the first client for a city-specific review when the closing is real.
• You already buy portal leads. Keep the ads if they pay for themselves in your pipeline. Still do the checklist. Advertising and being quotable in an assistant are different jobs, with different prices.